PLANTAR FASCIITIS & PERSISTENT HEEL PAIN

Plantar Fasciitis? Start by Changing How you Stand, Walk and Move

If you've tried stretching, insoles, different shoes, rest or exercises but your heel still hurts, let me show you a different place to start.

I'm Stephen Grinnell MSc, Physical Rehabilitation Specialist, author and founder of Heel Your Pain.

I've developed a movement-first approach to persistent heel pain that begins with something surprisingly simple:

How you get up.
How you stand.
How you take your first steps.
How you walk.

And you can experience the starting principles for yourself.

Stephen Grinnell

You've probably given your heel pain months. Give me 7 days.

A woman in the gym, holding her foot, which has a red patch highlighting that she has plantar fasciitis

Still struggling with plantar fasciitis after trying all the usual things?

Perhaps you've tried stretching, insoles or orthotics, different shoes, rest, rollers and massage, physiotherapy, online exercises or pain relief.

Some things may have helped temporarily.

But you're still thinking about your heel when you get out of bed, stand up or start walking.

And eventually you start wondering:

Why isn't this actually getting better?

IF YOUR HEEL PAIN HASN'T CHANGED, HAS THE WAY YOU MOVE CHANGED?

A different way to think about plantar fasciitis

You might spend ten minutes stretching or exercising.

But throughout the rest of your day, you repeatedly get up, stand, step and walk.

Persistent heel pain can also change the way you move. You may begin protecting one side, changing how you stand, shortening your stride, avoiding loading the painful foot or simply becoming less confident about movement.

That's why Heel Your Pain starts by looking at the movements you're already making every day.

Woman walking through her kitchen with red highlights on her heels, showing she has plantar fasciitis

FIRST STEPS → STAND → WALK → MOVE → BUILD → RETURN

The aim is not simply to collect more exercises. It is to understand what needs to change and progressively rebuild from there.

THE CHALLENGE

Start with the FREE 7-Day Heel Your Pain Challenge

Give me 7 days

The free challenge gives you an opportunity to experience the Heel Your Pain approach before deciding whether you need anything else.

DAY 1 - Where are you starting?
Establish your baseline and identify what you want to get back to doing.

DAY 2 - Your first few steps.
Look at what happens when you first stand and move after rest.

DAY 3 - How you stand.
Explore your standing position and the Heel Your Pain Standing Reset.

DAY 4 - How you walk.
Begin looking at everyday walking differently.

DAY 5 - Movement awareness.
Use simple movement changes to notice what your normal walking does.

DAY 6 - Put it together.
Prepare → Stand → Reset → Step → Walk.

DAY 7 - Review what has changed.
Repeat your measurements and identify your next step.

WATCH

Learn today's focus

DO

Put it into practice

RECORD

Notice what happens

REPORT

Check in with the community

RETURN

Come back tomorrow

One day. One focus. Seven days.

It's not just about a pain score

Heel pain matters. But rehabilitation should ultimately help you get back to living your life.

That might mean walking the dog, going on holiday, playing golf or tennis, running again, going out with friends, playing with your grandchildren - or simply getting out of bed without dreading those first few steps.

WHAT IS YOUR HEEL PAIN STOPPING YOU FROM DOING THAT YOU WANT TO GET BACK TO?

A middle aged man walking his dog on the beach

CASE STUDY – Angela, 77

What progress can look like

When Angela first came to see me with plantar fasciitis, she could walk for around three minutes before the pain became severe.

Today she regularly walks around her local park — approximately 25 minutes per lap — and can complete two laps before meeting her friends for their social walk.

For Angela, progress wasn't simply a lower pain score. It meant mobility, confidence, independence, and getting back to enjoying walking with friends.

Angela received individual clinic treatment. Individual experiences and recovery times vary.

Meet Stephen Grinnell MSc

Physical Rehabilitation Specialist • Author • Founder of Heel Your Pain

My interest in rehabilitation started personally following a serious injury during my time in the Royal Marines.

That experience eventually led me into Physical Rehabilitation and Sports Science, including 13 years teaching in colleges and universities and more than 14 years working in rehabilitation.

Over time, one question became increasingly important:

Why do we spend so much time treating where somebody hurts without also looking at how that person moves?

That thinking became Heel Your Pain. Today my work focuses on helping people understand how they stand, walk and move - and how to progressively rebuild the capacity for the life they want to return to.

Stephen Grinnell
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Heel Your Pain

BUY THE BOOK

Prefer to understand the problem first?

Read Plantar Fasciitis – Heel Your Pain

If you want to understand why your plantar fasciitis may not be getting better before deciding what to do next, start with the book. 

Inside, I explain why heel pain can become persistent, why your first steps, standing and walking matter, everyday habits that may influence recovery, why simply doing more exercises is not always the answer, and how a progressive movement-first approach works.

Available as: Instant PDF • Kindle • Paperback

THE ONLINE COURSE

Ready for a structured recovery path?

The Heel Your Pain 12-week recovery programme

The seven-day challenge introduces the principles. The complete programme progressively develops them.

STAND → WALK → MOVE → BUILD → RETURN

The structured pathway takes you through the complete Heel Your Pain system, helping you measure progress and understand what to work on next.

  • First steps and standing
  • Walking mechanics
  • 3-, 6- and 9-minute walking progression
  • Mobility
  • Movement and loading
  • Capacity
  • Return to activity
Stephen Grinnell

THE HEEL YOUR PAIN CLINIC - STRATFORD-UPON-AVON

Prefer to work with me personally?

If you're local enough to visit the clinic and would prefer an individual assessment, you can work with me personally.

We'll look at your history, what you've already tried, how you're standing and walking, your current movement and capacity, what you're trying to get back to, and what an appropriate next step may be.

Initial Consultation - £49

Where would you like to start?

TRY

Free 7-Day Challenge

I want to experience something different.

UNDERSTAND

The Book

I want to understand my plantar fasciitis better.

PROGRESS

12-Week Programme

I want a structured online recovery pathway.

PERSONALISE

Clinic

I want individual help from Stephen in the clinic.

Heel Your Pain

THE BLOG

Learn more about Plantar Fasciitis

Practical articles from Stephen on persistent heel pain, footwear, standing, walking, rehabilitation and returning to activity.
  • Footwear and Plantar Fasciitis - what to look for and what to be cautious about.
  • Why Your First Steps Hurt - understanding what happens after rest.
  • Why Walking Matters in Plantar Fasciitis Recovery - looking beyond stretches and exercises.

Still not sure where to start?

That's okay. 

You don't need to buy a programme.
You don't need to come to the clinic.
You don't even need to know exactly why your heel hurts yet.

Just start by experiencing the approach.

You've probably given your heel pain months.
GIVE ME 7 DAYS.